Three Barrels Designed By EAVA Students To Accompany The Launch Of Finca Resalso 2022

• Bodegas Emilio Moro joins forces with the Valladolid School of Art to create a barrel design competition in which more than 70 students from the school took part.
• Three barrels have been chosen as winners of a financial prize, but a total of 10 barrels will be produced and placed in different establishments in Valladolid.
• One of the objectives of the project is to encourage the professional world to get closer to these young people.

Bodegas Emilio Moro, in its goal to support training and bring the professional world closer to young people, has joined forces with the Valladolid School of Art to develop an exciting project.

With the aim of accompanying the upcoming launch of Finca Resalso 2022, its youngest wine, Bodegas Emilio Moro and the Valladolid School of Art organised a barrel competition in which students from different courses and specialities participated by creating exclusive designs for these barrels, thereby giving them a second life after using them for the ageing of their wines.

The collaboration consisted of several phases. First of all, the students at the school were given a talk by Bodegas Emilio Moro’s Product and Design specialist, María Mayo, María Mayo; and the head of Product and e-Commerce, Luis Fombellida, who explained the details of the competition and the requirements that the designs had to meet, such as being original, being based on the Finca Resalso wine and including the winery’s logo, the Emilio Moro signature and the name of the wine itself.

The jury, made up of the general manager of Bodegas Emilio Moro, Patricia Sánchez; the people in charge of presenting the project to the students and members of the winery, Luis Fombellida and María Mayo; and the director of the Valladolid School of Art, Julio José Ruisánchez García, deliberated among 72 proposals submitted to choose the 10 that will be personalised and hand-painted by the students themselves.

From these 10 barrels, three winners have been selected to receive a prize of 1,000 euros to be invested in school materials or training, divided into three cheques of 500 euros for the first prize, 300 euros for the second prize and 200 euros for the third prize.

The winning designs are:

1. ‘A continuing story’. By Paula Alba Pellicer Castillo, from the Illustration Cycle. In her barrel several concepts come together, such as the four generations of a great family, the terroir and the legacy of the history that continues, all of them represented through the grape harvest. Concepts very representative of the winery.
2. ‘The wine square’. By Cristina Iglesia and Paula Montagut, from the Advertising Graphics course. They have sought to unite the concepts of tradition and youth by creating a 360-degree painting in the barrel in an impressionist style.
3. ‘Tattooed barrel’. By Jade Sánchez Ruíz, from Baccalaureate. Her design simulates a tattoo studio. With a black background against which the neon-coloured lettering stands out. A very risky, groundbreaking and youthful concept that links youth and partying.

The 10 barrels chosen, which will be placed in different establishments in Valladolid and will include a QR code to access the author’s profile, portfolio and website to enhance their visibility as artists, are the following:

• ‘Youthful Efforts’, by Clara Llamazares García, 2nd year Advertising Graphics student.
• ‘Moiras’, by Paloma García Gómez, 2nd year of Advertising Graphics.
• ‘Essence’, by Myriam Carrera Ortega, 1st year of high school.
• ‘Leaves stirred by wine’, by Rodrigo Martín Pisador, 1st year of Decoration.
• ‘Autumn in Castile’, by Hugo Berruezo and Paula Mencía Martínez, both from the 1st year of Baccalaureate.
• ‘The colour of wine’, by Valeria López Frutos, 1st year of Baccalaureate.
• ‘Colour Resalso’, by Ángela Rincón González, 2nd of Sculpture.

With this action, in addition to giving a second life to the barrels and accompanying the launch of Finca Resalso 2022, Bodegas Emilio Moro seeks to encourage the approach of the professional world to these young people and to motivate them to continue with their training.

As part of the collaboration and activities being developed with the school, the students will receive training in Quality and Labelling with María Mayo, who leads labelling management at Bodegas Emilio Moro, and the head of Quality, Carlos Cantero, to make the students aware that within the design sector, especially in certain sectors, such as food, there are requirements and regulations that must be taken into account in the creative process. For this reason, the training will be complemented by a practical workshop in which the students will have to create labels taking into account the regulations provided by the trainers.

Ultimately, the goal is for them to learn about the process of creating a brand from start to finish in the professional world.