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Luis Figo and Irene Villa have been chosen, respectively, Man and Woman Malleolus, a distinction granted by Bodegas Emilio Moro to those who, throughout their trajectory, have supported the brand and contributed to value one of the most beloved and iconic references of the winery
The awards were presented last night during the gala dinner of the 20th anniversary of Malleolus, which brought together an outstanding cast of public personalities such as those who were also candidates as Ruth Beitia, Gonzalo Miró, Álvaro Zancajo, Sole Giménez, Carlos Latre, Cristina López Barrio, Isabel Gemio and César Cernuda
Emilio Moro, one of the most prestigious wineries in the country both inside and outside our borders, celebrates in 2019 the 20th anniversary of one of the most important references of its range: Malleolus, a wine with a unique personality whose first vintage (the one of 1998, which was released in 1999) marked a turning point both in the history of this centennial winery and in the traditional system for making reserves in Ribera del Duero. On the occasion of this event, the winery has completed various initiatives throughout the year, including the creation of the Malleolus Man and Woman Awards, an award intended for people who have demonstrated their commitment to the brand since its beginning until today and that already has its two owners: former soccer player Luis Figo and journalist and writer Irene Villa.
The announcement of the winners took place yesterday during the gala dinner held at the Royal Theatre on the occasion of the 20th anniversary of Malleolus. The event was attended by the Olympic champion Ruth Beitia, the presenters Gonzalo Miró and Álvaro Zancajo, the singer Soledad Giménez, the humorist and presenter Carlos Latre, the journalist Isabel Gemio, the writer Cristina López Barrio and the manager César Cernuda, president of Microsoft Latin America, also nominated for the awards, and an outstanding cast of personalities among which were the five times winner of the Tour de France Miguel Indurain, the actor Horacio Pancheri, the former soccer player Iván Helguera, the singer Rosana, the presenter Belinda Washington, the bullfighters Juan José Padilla and Miguel Ángel Perera, and Marcos de Quinto, the former vice president of The Coca Cola Company. In addition, the gala was attended by Padre Ángel, who took the stage as an honorary nominee and the brilliant performance of the mentalist Jorge Luengo as master of ceremonies.
José Moro, president of Bodegas Emilio Moro and representative of the third generation of the family business, and his brothers Javier, Rubi and Fabiola presented the trophies to both the winners – a magnum bottle of Malleolus personalized with their faces – and the aspirants – a picture with the labels of the historical vintages of Malleolus–.
WHAT IS IN MALLEOLUS VERITAS?
Before going on stage last night at the Royal Theatre, the Malleolus Men and Women candidates – including chef Martin Berasategui and the soprano Ainhoa Arteta – were protagonists of the Un Malleolus a Corazón abierto project, a series of videos that have been published throughout the year on the website and social networks of Bodegas Emilio Moro and showing the emotional meeting between José Moro and each of these celebrities – highlighted in their respective professions and loved by society – maintaining an honest, emotive and opened heart talk that lasted exactly what a glass of Malleolus lasts. «All these people have been with us since the beginning of the brand,» explains José, «and for that reason, for supporting us, we wanted to pay tribute to them through the serial and, now with these awards that I am proud to be able to hand deliver ».
Un Malleolus a corazón abierto and the Malleolus Man and Woman awards have been included in the In Malleolus veritas campaign – in Malleolus is the truth, in Latin -, which makes a nod to the famous statement of Desiderius Erasmus In vino veritas – in the wine is the truth – and that has welcomed other actions with soul throughout the year such as taking artistic pictures in some emblematic places of the planet where Malleolus has succeeded or a series of endearing videos with the stories of anonymous people who have made the brand great. «The campaign», as José Moro explains, «has been called In Malleolus veritas because we consider that wine is a catalyst of emotions and that a good wine, with soul and personality such as Malleolus, brings out the best in oneself».
